Oxitrate
SUSTAINABLE WATER TREATMENT SOLUTIONS
Innovating Food Safety
Oxitrate is a technology company based in Drøbak, Norway. They specialise in safe food production through their Norwegian-developed purification and disinfection system, which ensures the complete removal of unwanted bacteria from water, equipment, and surfaces. Their innovative solution helps improve product quality and sustainability by eliminating the use of chemicals.
Oxitrate serves various industries, including the seafood and food processing sectors, with scalable and customisable systems designed to meet specific client needs.
- WEB DESIGN
- MARKETING CREATIVE
- packaging design
- logo design
WEB DESIGN
Designs for Sustainable Innovation
The brief for Oxitrate’s website design was to create a professional, trustworthy online presence that effectively communicates the company’s sustainable, chemical-free water purification and disinfection solutions.
The website needed to engage prospective clients from the fisheries and drinking water treatment industries, establishing confidence in Oxitrate’s services. A key focus was crafting an intuitive, user-friendly experience that clearly explains the company’s innovative approach, showcases its benefits, and highlights client testimonials.
Additionally, the site had to enable easy consultation scheduling, include detailed FAQ’s, and function seamlessly across all devices.
WIREFRAMES & CUSTOM ASSETS
Structuring Content for Clarity
To create an intuitive user experience for Oxitrate’s website, we began with a comprehensive sitemap and wireframe to ensure logical navigation and clear content hierarchy. Each page was designed with the user journey in mind, providing easy access to information about Oxitrate’s services, team, and benefits.
The content was structured to reflect the company’s values and expertise while addressing customer pain points. We prioritised simplicity and functionality, ensuring seamless interaction and clear calls to action throughout the site.
To visually reinforce Oxitrate’s brand and values, we designed a set of custom icons that reflect the company’s focus on sustainability and innovation. Each icon was thoughtfully crafted to represent the core aspects of Oxitrate’s services,using a modern, clean aesthetic. The icons were integrated throughout the website to enhance its functionality and make complex concepts easy to understand at a glance. This bespoke iconography contributed to an overall cohesive and professional brand identity that resonates with Oxitrate’s target audience.
