Greening The Desert Project
PERMACULTURE DEMONSTRATION SITE
Sustainable Livelihoods Through Permaculture Design
The Greening the Desert Project is a permaculture demonstration site, café, restaurant, and eco-accommodation based in Jordan. It serves as a living example of how regenerative agriculture can restore degraded landscapes and support sustainable livelihoods.
Offering permaculture design courses, farm tours, and cultural experiences, the project provides hands-on education to visitors from around the world. Over the years, it has worked closely with the United Nations and the Kingdom of the Netherlands to promote environmental restoration and food security in arid regions.
- BRAND IDENTITY
- MARKETING CREATIVE
- brochures
- SIGNAGE
- PACKAGING
- WEB DESIGN
- WEB DEVELOPMENT
- COPY WRITING
- CONSULTATION
BRAND IDENTITY
Designing a Connected Brand Ecosystem
The Greening the Desert Project is associated with the Global Permaculture Research Institute and affiliated with Discover Permaculture and Zaytuna Farm.
In addition to creating a unique brand identity for the Greening the Desert Project, we conducted a brand architecture strategy to ensure cohesion across all affiliated brands. The leaf symbol, a unifying element across these brands, was incorporated alongside dunes and the letter ‘D’ to create a distinct yet connected identity for the Greening the Desert Project
WEB DESIGN & DEVELOPMENT
Custom Website Design and Development
SIGNAGE
Cultural Signage & Practical Wayfinding
Signage and wayfinding were essential for the Greening the Desert Café and demonstration site, which welcomes a diverse range of visitors—from local and international guests to volunteers and even royalty.
The café signage was designed to reflect the brand identity while honouring Jordanian culture and permaculture principles (Earth Care, People Care, Return of Surplus). The wayfinding system was designed to support self-guided tours while also incorporating the logos of the organisations that funded the project.
REPORTS
Communicating Project Impact
We developed a professionally designed Progress Monitoring Report to effectively communicate the ongoing success and impact of the project to past and prospective donors. The printed booklet encompassed essential elements such as the project background, an overview of key activities, and information on funding and donations.
Rich with visuals, it featured powerful quotes and a range of images documenting the demonstration site’s transformation—from its initial state to its current development. Carefully crafted to align with the brand’s identity, the report was also designed as a flexible template for future use, ensuring consistency and ease of adaptation in subsequent reports.
LABELS & PACKAGING
Sustainable Branding Across Touchpoints
From staff uniforms and vehicles to merchandise and product packaging, we’ve ensured that the Greening the Desert Project’s brand is consistently reflected across all touchpoints.
By aligning the brand’s values, voice, and personality with every element, we’ve created a cohesive brand experience that resonates throughout the project, reflecting its commitment to sustainability, culture, and community
SOCIAL MEDIA ASSETS
Supporting the Brand with Creative Assets
