Discover Permaculture

GEOFF LAWTON'S ONLINE COURSE BRANDING

Future-proofing a global permaculture brand

Discover Permaculture is the educational platform of Geoff Lawton — one of the most recognised permaculture educators in the world.

As the platform grew, it needed to evolve beyond a purely personality-led brand. The goal was to create something that could attract new learners, support ongoing content creation, and continue into the future — while still keeping Geoff at the centre.

THE CHALLANGE

Evolving the brand without losing trust

The original brand — Geoff Lawton Online — was clear, but limited.

Closely tied to one individual
No clear entry point for new audiences
Not built to scale as a broader education platform

At the same time, Discover Permaculture sits within a wider ecosystem:

Zaytuna Farm, Permaculture Research Institute, Permaculture Sustainable Consultants and Greening the Desert Project.

The identity needed to do more than evolve, it had to fit within this growing brand family. It needed to feel connected, consistent, and considered, while still holding its own role as the online education platform.

BRAND IDENTITY

Built to Last From Person to Platform

The shift to Discover Permaculture with Geoff Lawton reframed the brand as a journey rather than a name. “Discover” introduces curiosity and creates a natural entry point for beginners, while still keeping Geoff central to the experience.

The identity builds on what already existed:

The leaf motif is retained to preserve recognition
An infinity symbol reflects regenerative systems and permanence
A flexible “DP” monogram supports digital use
And maintaining the palette of green, white, black for consistency.

The result is a logo and branding that feels familiar, but more open, scalable, and future-focused.

STRATEGOC SOCIAL MEDIA PRESENCE

Creating Engagment

We created a consistent content system to bring clarity and cohesion across all social channels.

Clear layout rules for posts and quotes
Strong typographic hierarchy for readability
Consistent branding across platforms
Designed for both learning and engagement

Content is built around clarity and usefulness, making it easier for audiences to understand, connect, and share, while giving the brand a reliable way to communicate at scale.

Educational Infographics

Designing knowledge for real-world use

Permaculture education often involves layered systems, processes, and technical explanations that can be difficult to absorb through long-form content alone.

To make this knowledge more accessible, we developed a suite of educational infographics designed to simplify, structure, and visualise complex information into clear practical guides.

- Step-by-step visual learning tools
- Simplified breakdown of complex systems
- Clear iconography and instructional hierarchy
- Designed for both quick reference and shareability

These assets transform information into something immediately usable.