BRANDING
We create brands that stand for something.
A strong brand isn’t just seen—it’s felt.
A brand that looks good is one thing, but a brand that shows up the right way and truly resonates is something else. A strong brand creates clarity, builds trust, and forges meaningful connections—because it’s those lasting relationships that ultimately define your brand’s success.
For your brand to thrive, it must tell its story consistently across all interactions, crafting a seamless experience at each touchpoint. Every detail matters—the texture of your brand, the warmth of your colours, and the rhythm of your words. It’s how your brand feels when someone holds your product, sees your logo, hears your message, experiences your values, and engages with your staff. Your brand’s strength lies in the consistency of its essence.
Branding isn’t one-size-fits-all, and neither is our approach.
While we offer full branding services – strategy, creative, and execution —each service is fully customisable. We tailor everything so you only invest in what truly matters.
Industry doesn’t define who we work with, shared ethics do.
Whether you’re a sole trader, a growing business, or a large organisation, we shape our services around your needs—nothing more, nothing less.
Wherever you are in your journey
Starting a new brand, rebranding, merging, or shifting direction—we’re here to help. Whether you need a branding expert to guide you or a sounding board for your marketing team, we adapt to fit.
Strategy
Brand Audit
Our comprehensive brand audit starts by assessing your marketplace, analysing the brands in your space, and evaluating where you stand in the broader landscape. We take a close look at your current brand—its history, values, and how it has evolved to fully understand its identity. Through stakeholder engagement, we gather insights into your business plans and objectives and we review your products, services, and pricing, validating your goals along the way.
Next, we segment your customers and explore their mindset before evaluating your marketing efforts and key touch points. All of this feeds into a SWOT analysis, providing a strong foundation for a strategic, results-driven brand strategy.
Brand Strategy
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Brand Architecture
Whether you're already operating in multiple markets or planning to expand, a Brand Architecture review can bring clarity and structure. It ensures your brand is positioned effectively, eliminating confusion and strengthening connections with the right people. Whether you’re expanding, restructuring, or refining your approach, we help you define clear relationships between your brands, sub-brands, products, and services.
Brand Purpose & Values
At the heart of every strong brand is a clear sense of purpose. Your vision, mission, and core values are the guiding principles that shape everything you do—internally and externally. These elements define your brand’s soul, helping you connect with your audience on a deeper, more meaningful level.
We work closely with you to uncover your brand’s core beliefs and ambitions, ensuring they align with your long-term goals. From there, we craft a vision, mission, and values statement that will serve as the foundation for all your brand decisions—big and small. Your tagline will encapsulate your essence and leave a lasting impression.
Brand Voice & Personality
Your brand’s voice is how you’re heard, understood, and remembered. Our Tone of Voice & Personality Exercise helps you find the words that best express your brand’s true essence. Through this process, we’ll explore your brand archetype—identifying the core personality behind your brand and ensuring it aligns with your mission and values.
We’ll help you define a tone that’s authentic and consistent across all touchpoints. By digging into your brand’s values and audience, we’ll create a voice that resonates with your audience, feels natural, and remains true to your ethical foundation.
Positioning & Value Proposition
Our Positioning Statement and Value Proposition service helps you define why your customers should choose your brand and where you fit in the marketplace. We’ll help you craft a clear value proposition that highlights your unique benefits, and create a positioning statement that sets you apart. By refining your messaging, we ensure it resonates with your target audience, driving more focused and successful marketing efforts.
Sensory Branding
Sensory branding uses sight, sound, touch, taste, and smell to create a more immersive brand experience. By stimulating multiple senses, it fosters deeper emotional connections and stronger brand loyalty. We align these sensory elements with your brand’s values and goals, ensuring your audience experiences your brand in a way that is both engaging and authentic.
Brand Audit
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BRAND
STRATEGY
Brand strategy is crucial for aligning your organisation’s values, purpose, and goals with the needs and expectations of your audience. By differentiating your brand in a meaningful and authentic way, it ensures you’re positioned for lasting impact.
- BRAND AUDIT
- BRAND STRATEGY
- BRAND ARCHITECTURE
- POSITIONING
- PURPOSE & VALUES
- VOICE & PERSONALITY
- SENSORY BRANDING
- VALUE PROPOSITION
BRAND
CREATIVE
From logos and packaging to marketing campaigns and collateral, we ensure every element aligns with your vision, resonates with your audience, and works together seamlessly to build recognition and tell a consistent story. Creative that not only looks good but stands out for all the right reasons.
- VISUAL IDENTITY
- LOGO DESIGN
- BRAND ASSETS
- BRAND GUIDELINES
- MARKETING CREATIVE
- BRANDED SOCIAL MEDIA
BRAND
EXECUTION
Our Brand Rollout Plans ensure that nothing is overlooked. We take care of everything—from clear communication strategies and impactful launch campaigns to seamless asset integration and system updates. Plus, we’ll work with your team to ensure they understand, believe in, and are genuinely excited about the new brand.
- INTERNAL BRAND ENGAGEMENT
- DIGITAL PRESENCE
- BRAND LAUNCH CAMPAIGNS
- ADVISORY
Ethos captured the heart of our project.
The new site is clear, beautiful, and truly reflects who we are — we’ve had amazing feedback from around the world.
— Nadia Lawton
Greening the Desert Project
