Colleen Coy

PILATES, YOGA & DANCE TEACHER

Improving physical well-being.

Colleen Coy is a dedicated movement educator with a mission to guide individuals toward a deeper connection with their bodies, promoting injury prevention, rehabilitation, and overall well-being. Colleen holds online and face-to-face classes in ballet, yoga, Pilates, dance, and meditation, while also performing regularly in various dance and theatre productions.

A lifelong classical ballet practitioner, Colleen’s work as both a teacher and professional performer inspires her students and audiences alike, encouraging excellence in movement and the arts.

BRAND STRATEGY & CREATIVE

Crafting Colleen's Brand Identity.

We developed a comprehensive personal brand strategy for Colleen Coy, ensuring her objectives, values, mission, and vision were clearly defined and aligned with her target audience. The brand was crafted to appeal to a global demographic seeking a highly qualified and experienced practitioner with a focus on long-term relationships.

Three creative concepts were developed, reflecting her dual role as a Pilates, yoga, and dance teacher, alongside her professional career as a performer.

The brand tone was curated to be humble, professional, warm, clear, inclusive, and playful—effectively engaging and educating her audience.

WEB STRATEGY & DESIGN

Creating an Inclusive & Professional Web Presence.

We designed a professional, user-friendly website for Colleen Coy, focusing on promoting her online classes, upcoming events, and past art exhibitions. The site was crafted to be welcoming and inclusive, showcasing Colleen’s expertise while reflecting her balance between lightness and discipline.

A key objective was to create a seamless, global user experience with an automated booking system for both private and group classes, ensuring easy access and efficient service for her international audience.

WEB DEVELOPMENT

Building a Digital Experience for Online Classes and Events.

To highlight Colleen Coy’s depth of experience, professionalism, and integrity, we incorporated strong photography and impactful imagery across the site, creating an authentic persona. Credibility was further bolstered by powerful video testimonials.

The web design was fully customised, optimised for mobile devices, and built using WordPress, with a tailored class scheduling and booking system to ensure seamless functionality for Colleen’s global audience.

PHOTOGRAPHY & SOCIAL MEDIA

Authentic Imagery for a Genuine Connection.

We carefully planned and staged photoshoots to capture Colleen in a variety of yoga, Pilates, and dance movements. Each shoot was designed to showcase her skills from multiple angles, ensuring a diverse set of images. Representing her honestly was key, reflecting her true personality and expertise.

These authentic images helped build a genuine connection with her audience and were used across her website and social media to create a consistent, relatable brand presence.